Bumstead says that Amazon Marketplace is by far the best platform for his business because Amazon has become so pervasive and is the first place that consumers think to buy things online. When I originally met Bumstead a few years ago, he described the prospect of being kicked off Amazon as a “nightmare scenario” for his business and for other independent computer refurbishers and resellers. It’s the latest in Apple’s long-running list of business decisions that allow it to lock down the repair, refurbishment, and end-of-life of its products. Please contact Apple if you would like to apply to become an authorized reseller on Amazon.”Īs the email notes, this is part of a new agreement between two of the largest companies in the world that will allow Amazon to sell new Apple products around the world in exchange, Amazon agreed to let Apple pick-and-choose who is allowed to sell Apple products on the site. Your existing offers for those products will soon be removed from Amazon’s online store in the United States. “You are receiving this message because you are currently selling, or have previously sold, Apple or Beats products. “As part of a new agreement with Apple, we are working with a select group of authorized resellers to offer an expanded selection of Apple and Beats products, including new releases, in Amazon’s stores,” the email says.
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